Shradha Jog

- Founder

the beginning..

I started my career as a software professional but after surviving 12 years in the demanding corporate life decided to quit the job and give me creative side a chance to experiment and express. 

I have always adored natural gemstones, pearls, natural materials and handmade crafts. After a lot of deliberation, I decided I wanted to start a jewelry brand with focus on high quality, handmade, yet affordable costume jewelry. That's how my journey begin in 2016 in this niche fashion space. 

what we do..

What you will find in our little online jewelry shop is hand-picked, aesthetic, contemporary and ethnic costume jewelry. that's high in quality, durable and locally crafted. You will find here most trending designs made with agates, onyx stones, freshwater pearls, natural gemstones, glass stones hand-crafted in brass or sterling silver.

When you order from our jewelry shop, whether it's your first or tenth time, you become part of our family. We treat you with the honesty and respect you deserve. We want you to feel the same pride and joy when wearing the pieces from our store that we do in curating them for you.